The year was 2020.

• No business empire behind us
• No investors backing us
• No family food business
• No experience in food industry
• No shortcuts
• No powerful connections
• No luxurious office
• No ready-made team
• No guarantee that it would work

Just a simple dream between two brothers:
"Let's start something of our own."

With a dream, unstoppable belief, and the courage to begin from zero.

We are the Nahar brothers.
And this is the story of ZORKO.

In February 2020, to start big we discovered a brand name that felt like home & much more powerful to become a brand:

"ZORKO"

A word we grew up hearing from our mother and grandmother:
"Zorko kaam karjo"
— Do everything with full power.

It was more than a word.
It became our mindset. Our identity. Our way of life.

One of the co-founders, Anand Nahar, was getting married on 1st March 2020.

While most people would have been busy only with wedding preparations… we saw something else: An opportunity.

Hundreds of people were going to gather. Families, relatives, guests, friends — everyone in one place.

And we believed: "Never miss an opportunity to start."

Everything happened at lightning speed. Within just 4 days:

• The brand name was finalized
• The vision was locked
• On 24th February 2020, trademark was applied
• And on 28th February 2020, ZORKO was officially launched

Not in a corporate event. Not in a fancy seminar. But at the co-founder's own marriage function.

That wedding became ZORKO's first launch event, its first customer interaction, and its first marketing campaign.

What looked like a family function to others became the first stepping stone of ZORKO's journey. Just courage to begin.

ZORKO started as a traditional drink company.

We didn't have a team. We didn't have manpower.

So we became everything ourselves:

• We made the products
• We served customers
• We handled operations

From small society events to Dumas Beach in Surat, we carried the business on our own shoulders.

The start was extremely small. But the belief was big.

Just when things had started moving… COVID-19 arrived.

Everything paused. The business stopped before it could even properly begin.

But instead of feeling defeated, we accepted it positively. We had not invested heavily:

• No big office
• No large inventory
• No manpower burden

We believed: "What God does, is always for good."

During COVID, we saw people suffering everywhere. Families were struggling. Health became the biggest concern.

Coming from a family where our grandfather and father were doctors, and with guidance from medical professionals and learnings from Manav Teerth, we decided to do something meaningful.

That is when we launched: ZORKO Immunity Boosters

This was not started for profit. It was started for people.

We distributed lakhs of immunity boosters across India during COVID. People appreciated it because it was gentle on the stomach and suitable for regular use.

Every packet carried care. Our entire family came together to pack the pouches.

Those days did not feel like business. They felt like responsibility.

Slowly, people started noticing the work.

We were recognized by C.R. Patil - Union Minister. Many media platforms covered our journey.

And then came a moment we will never forget. Our story was featured for the first time in Divya Bhaskar newspaper.

Seeing our journey printed in a newspaper felt unreal.

It was the first sign that maybe something bigger was being built.

As things progressed, we kept experimenting.

We saw farmers struggling to sell their products, so we expanded into:

• Organic products
• Household food items
• Farm-to-home supply
• FMCG products

We also explored:

• Hygienic sweets delivery
• Chocolates
• Multiple food categories

Some ideas worked. Some failed.

But every experience taught us something valuable.

Then came the second wave of COVID.

Restaurants and cafés across the country started shutting down. Many businesses became silent.

But during that difficult time, we saw opportunity.

We were always food lovers and always wanted to build something in food. We believed food business had endless possibilities through innovation, affordability, and scale.

That belief led us to launch our first café in Vesu, Surat.

We wanted to create something different. Affordable pricing with premium experience.

So we launched:

• Burgers at ₹20
• Pizza & Pasta at ₹50
• Mojitos at ₹29

Along with premium AC seating and quality food.

People were surprised. The response started growing rapidly.

We worked inside the café day and night. Almost 14 hours daily.

We experimented constantly:

• In-house sauces
• In-house pizza bases
• In-house burger patties

Everything possible was made internally to maintain quality and affordability.

We spoke to customers personally. We asked for feedback. Listened carefully. Improved every day.

We are engineers by profession. No one in our family or friend circle had experience in food business.

So we learned everything ourselves:

• Cleaning tables
• Food preparation
• Counter handling
• Customer service
• Kitchen operations
• Café management

Retail business became our biggest teacher.

There were many ups and downs:

• Staff management issues
• Wastage problems
• Operational mistakes
• Customer retention challenges

At that time, it felt stressful.

But today we realize: That phase became our strongest foundation.

Franchise inquiries started flooding in.

But we did not rush. We wanted to learn deeply before giving franchises.

Finally, after years of learning and improving, we built:

• A chefless model
• A 0-wastage concept
• Strong SOP-driven operations

That became the turning point.

Love from customers and franchise owners started growing rapidly.

We started scaling slowly. Our office had only one cabin. Orders were managed from unused spaces at home.

But step by step, growth happened:

• First Gujarat
• Then Maharashtra
• Then Madhya Pradesh
• Then many more states

We launched our first warehouse.

The team grew bigger. Systems became stronger.

Word of mouth became our biggest marketing.

• 50 outlets…
• 100 outlets…
• 150 outlets…

And the journey kept accelerating.

New Office space & New Departments grew with a Big Team.

Then came one of the biggest moments of our lives.

Shark Tank India Season 3 — 2024

After multiple rounds, ZORKO was featured on the national stage.

That one moment changed everything:

• Visibility exploded
• Franchise demand increased massively

Suddenly, people across India knew the name ZORKO.

Added our 1st Training Centre.

Soon after came another unforgettable milestone:

Forbes 30 Under 30

A recognition at global level.

For two brothers who once started from society events and beaches… it felt unbelievable.

As the company grew, we strengthened:

• Operations
• Systems
• Support structure

Added Multiple Teams from HR to Legal.

More professionals including COO, CS, joined our team.

The company transformed from a Private Limited company into a Public Limited company.

1500+ employment opportunities were created.

ZORKO achieved a world record as:
Fastest & Largest Growing Veg QSR Chain

Today:

• 450+ outlets
• 24+ states
• 250+ cities

From Andaman & Nicobar Islands to Jammu…
From pilgrim places to malls…
From tier-4 towns to metro cities…
ZORKO reached everywhere.

More than numbers, one thing makes us truly proud:

400+ video testimonials from franchise owners

Real people. Real journeys. Real trust.

Their love became our biggest achievement.

Even as the brand grew, the founders stayed the same.

• No addiction to luxury
• No obsession with expensive lifestyles
• No luxury cars
• No costly watches
• No show-off culture

Even today:

• They live in their father's house
• Drive a two-wheeler and a normal car

Because the focus was never on luxury. The focus was always on building.

They are workaholics by choice. Working day and night. Deeply involved in achieving new growth. Constantly learning and improving.

They don't just run the business. They live it.

ZORKO was never built with money.

It was built with:

• Belief
• Hard work
• Consistency
• Patience

From zero… to a movement.

From a Small Setup to a Structured Ecosystem.

What once started from a small space with just passion and hustle… slowly transformed into a professionally driven organization.

Today, ZORKO operates with:

• A modern Corporate Office
• Dedicated Training Centres
• Organized Warehousing & Supply Systems
• A strong and continuously growing in-house team of 85+ professionals
• Robust SOP-driven operations
• Structured management and scalable systems

What was once managed by two brothers alone… has now evolved into a professionally run company built for long-term scale and impact.

And this journey is still continuing as Growth that Never Ends...