ZORKO is an inspirational Entrepreneurial journey of Nahar Brothers ( Anand Nahar and Amrit Nahar) who dared to dream and execute big during the COVID-19 Pandemic time. When Youths of their age were busy doing Netflix and chill during the lockdown, Nahar brothers decided to utilize this time for a noble cause that touched more than 1 million lives. Both the brothers are engineering graduate with no formal education in business. Anand Nahar is also a SEBI Registered ® Research Analyst while Amrit Nahar has done his masters in Anthropology. There are only 760 such Registered ® Analyst in India 🇮🇳 .
In April 2020 ,the world was worried and businesses were on hold as there were no medical treatment to this dangerous COVID -19 Virus . The only way to fight the virus was Sanitzation, Mask and ancient Indian Homemade Kadhas. There was a problem in consumption of kadhas on regular basis . They created heat in body. To solve this problem, Nahar brothers with a team of seven doctors did intensive research and came with a product known as ZORKO Immunity Booster. It was a combination of 14 herbs in definite proportion.This worked for people and gave amazing results. Nahar brothers distributed thousands of packets to poor people.
ZORKO Immunity Booster also got grant for R&D by AIC-ISE Foundation. They didn’t earn any money but earned name and fame. This recognition boosted them to do more in this field. They happened to meet some farmers at Chhattisgarh who told them they have some organic rice for which they don’t have any proper buyer . Nahar brothers thought of helping them by buying rice from them at good price. The quality of the rice was superb. Nahar brothers kept a whatsApp and Facebook Story stating the quality and price of the rice and if someone wanted they can buy from them. It was instant hit as the quality was fabulous at good price. The price was good because there was no chain of middleman. Nahar brothers started to enquire about Organic Products, their market size and probabilities. They researched and entered the organic space. They got to know the difference between raw and processed food. For example, Tomatoes are bought from farmers at 2-4 rs per Kg but when processed the ketchup is sold at Rs 80-100 per Kg in retail. They understood the gap and influence farmers to do food processing.
Thus, they ensure that farmers get right price, Customers get right price and ZORKO Private Limited also works profitable.
In between, ZORKO went on to receive support from G.E.C, Surat under Student Startup Innovation Programme, Govt of Gujarat for Sugar Free Candy Project and ZORKO also got incubated at India’s largest Agri-business Pusa, Incubator IGKV- RABI, Raipur, Chattisgarh.
ZORKO ventured into Quick Service Restaurant during the COVID second wave. The concept of ZORKO was simple and clear, it was to serve best quality product at best price with maximum customer satisfaction. Their destructive market approach made them overnight success!! With the soaring success, franchise enquiries started pouring from everywhere. Looking at the bulk enquiries coming from everywhere, Nahar brothers started thinking deeply and thoroughly about unique Franchise model. They listed out all the problems and challenges faced during their successful journey of ZORKO and started to work on the ways to eliminate them completely, which helped them to come out with a unique Franchise model. This unique Franchise model was a boon for young foodpreneurs & it was a huge success which today has resulted in Expansion of ZORKO worldwide.